also known as "neighborhood marketing", is a marketing term that refers to the application of different variables in a business's marketing mix dependent on localized specifications including the consumer, competition, and store characteristics.
Local store marketing includes a vast array of techniques utilized by businesses everywhere. Some of these include promotion of business in a local chamber of commerce, personalized direct mail or correspondence to local customers, issuing local press releases, hosting events, sponsoring promotions, purchasing ad space in print, outdoor, or local television, etc.Local marketing can be studied from both the retailer and manufacturer perspective
Local store marketing includes a vast array of techniques utilized by businesses everywhere. Some of these include promotion of business in a local chamber of commerce, personalized direct mail or correspondence to local customers, issuing local press releases, hosting events, sponsoring promotions, purchasing ad space in print, outdoor, or local television, etc.Local marketing can be studied from both the retailer and manufacturer perspective