MY PROCESS |
BRANDING AND PUBLIC RELANTIOSHIP
Products and services need to have a focus, a target market, and a recognizable name, or "brand," to become successful. Branding is a form of marketing that serves as the basis for future advertising. It helps to make the product or service both attractive and well-known. Branding often includes distinctive names, slogans, and graphics, such as a logo.
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PR is the publicity that’s garnered from stunts, statements and newsworthy actions by a company. Public relations is a form of marketing that works side-by-side with ad campaigns and promotions. It is a way to promote a brand through thoughtful planning, and through issuing public relations statements or press releases to news and information outlets such as radio, TV and newspapers
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Broadcast AdvertisingBuying radio or television time is one of the most prevalent forms of paid advertising. Marketing to potential customers through radio often relies on jingles and catch phrases to get attention. TV marketing can easily be targeted towards the audiences of different programs through demographics provided by the TV show producers and by companies that provide demographic information. |
Online PresenceThe Internet and all its permutations is the latest frontier for marketers. An online presence is almost a requirement in the 21st century as part of any marketing efforts. Marketing can be done in a huge array of formats, from websites to social media and mobile applications, and can allow for customization, content-based ads, and interaction from the audience. |
Street TeamsStreet team marketing uses personal interaction to express the virtues of a product, service or event to potential customers. Street marketing typically targets consumers directly in front of a venue or store, and provides an entertaining way of getting across the seller's personality with costumes and antics performed by the team.
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